Alexander Purcell Rodrigues Design is an award winning interdisciplinary design studio based in Los Angeles. Built around the diverse creative background and talents of its founder, the studio undertakes a full range of projects from designing objects and furniture, to art direction, and interior architecture. Alexander Purcell Rodrigues’ produces research driven innovative designs that push the boundaries of aesthetics, technology and materials. His bold form language is often inspired by mathematical axioms. Alexander frequently utilizes the controlled precision of modern technology but his skilled craftsman’s touch is never neglected in the process. The resulting tactile designs always capture the consumers’ imagination.
2013, sees the debut of new designs in aluminium at Wanted Design Exhibition during NYC design week and a mobile retail environment for VMT; a new luxury lifestyle brand that will launch later this year.
The work for VMT takes a design classic, the 31ft 1973 Sovereign Airstream and revisions this iconic vehicle with a unique, purpose designed retail environment juxtaposing a modern paired down aesthetic with eastern spatial partitioning techniques to create a one of a kind nomadic retail environment. Alexander has worked for with a range of clients including Radisson Edwardian, Paul Smith, Hall Wineries, Robert Downey Jr. and is in developing a variety of products for international manufacturers. He is Creative Director of Purcell Living, a bespoke US furniture brand that redefines the conventional relationship between designer, manufacturer and retailer.